Assignment Essay Example | Topics and Well Written Essays - 500 words - 76

Assignment - Essay Example their consumption becomes stable with rising demand, these products are expected to be available in normal convenience stores like a bag of chips or chocolates (Entrepreneur Media.inc, â€Å"How Food Makers Are Convincing America to Eat Bugs†). In the discussion henceforth, emphasis will be delivered on specifying the target group for the chosen products along with a succinct rationale to the same. Cricket flour, which is composed of high protein and high nutritional benefits, is considered as a key to a sustainable future. As the product is manufactured from cricket bugs, it is necessary to educate people about the health benefits they will obtain from its consumption, which is also necessary to avoid any negative response from the customers. As the product is quite likely to be beneficial for young individuals suffering from malnutrition and for body builders as well, being in need for high protein consumption, its marketing approach will be targeting this particular group of consumers. However, as the product is manufactured from cricket bugs, the targeted consumer group will be limited within the non-vegetarian food consumers. To be mentioned in this context, young generation consumers are currently observed as highly quality conscious, having lesser significance for price related concerns. This particular group of consumers also deciphers high enthusiastic behavior toward s a new product, which can be highly beneficial for the cricket flour and energy bars intended to be offered. As these people believe in fast lifestyle choices, they are always in need for food products with high nutritional value to keep their body fit and strong. So the products may target this particular section of people, based on its high nutritional value, which will be of considerable advantage to the marketer. Moreover, body builders and people having special interest in sports may also be willing to consume these products, as it is deemed as beneficial for their health. As both